N² Qualitative understands that sometimes the Traditional methods of qualitative research may not provide you with the answers you need. We've taken the Traditional two-hour focus group and expanded it into sessions where your consumers really work for you.

Our Entrepreneur focus groups encourage consumers to create and develop products for your company. You'll hear about the products consumers would like to see on the market. You'll hear their wishes. You'll hear how redesigning a package would make it easier to use and they might even give you unique promotional ideas that won't break the bank.

Consumers can provide you with a wealth of information if given an environment where they are encouraged to be creative and adventuresome. N² Qualitative gives them the tools and environments that help foster this creativity with our Consumer Ideation sessions. Our unique and creative homework assignments jump start research sessions, helping to energize and bring a sense of excitement to the groups. We may ask consumers to take pictures, interview people and bring in items that help us understand how they perceive and think about a topic. Utilizing an N² Qualitative Consumer Ideation session will provide your company with a wealth of consumer insights.

Observational sessions are an excellent way to allow your colleagues to observe consumers through the glass. Rather than going into consumers' homes, the observational technique can be used to observe how a consumer handles a product--how they apply it or even how your package competes at the shelf. Observational sessions are useful for both Marketing and Research & Development issues.

These Non-Traditional approaches can be used to expand your existing franchise, develop new products, re-design packaging -- actually any marketing issue where you need more than straightforward questions and answers.