At N² Qualitative we've taken our years of experience and expertise in advertising research to develop powerful techniques that can be applied to the health care industry. So, whether you need direct-to-consumer research or interviews with health care professionals, we have the knowledge and ability to help you understand what resonates and drives a strong call to action.

Our major strength is our ability to engage consumers so they feel comfortable discussing any issues, especially sensitive health topics. We'll help you understand how patients use their medicine - what makes them request a specific brand, what factors encourage them to be compliant or non-compliant. For example, we'll watch them administer injections and listen while they tell us about the emotions surrounding their condition - their fears, concerns and hopes. By understanding these consumer insights, N² Qualitative can help you create powerful Direct-To-Consumer advertising.

N² Qualitative provides health care marketing research with experience in pharmaceuticals, proprietary/OTC, as well as hospitals and services. N² Qualitative is adept at interviewing patients and health care professionals including Physicians - Primary Care as well as Specialists, Dentists, Nurses, Nurse Practitioners and Physicians' Assistants.